The official motto for Drake Homes Inc: Drake Homes Inc., where we make dreams come true.
So while I checked out who we follow on twitter, I saw a few mottoes, and naturally headed to wikipedia to learn where the custom originated:
A motto (Italian for pledge, sentence; plural: mottoes (always listed first) or also mottos) is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used in the Western world. The local language is usual in the mottoes of governments. In informal ways, it can be a rule or slogan someone follows, or lives their life by.
I am also reassured that the plural actually is…> mottoes and my Firefox browser wasn’t pulling my cyber leg as it were.
I like how the wiki page flows into the next set of paragraphs:
In heraldry, a motto is often depicted on the shield or else above the crest as in Scots heraldry.
In English heraldry mottoes are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry mottoes can only be changed by re-matriculation, with the Lord Lyon King of Arms. Although very unusual and perhaps outside standard heraldic practice, there are some examples of the particular appearance of the motto scroll and letters thereon being blazoned.
A canting motto is one that contains word play. For example, the motto of the Earl of Onslow is Festina lente, punningly interpreting on-slow (literally “make haste slowly”).
The motto of the County of Somerset is in Anglo-Saxon; that of South Cambridgeshire in the English Fens is in Dutch: “Niet Zonder Arbyt” (Not Without Labour).
Ships and submarines in the Royal Navy each have a badge and motto, as do units of the Royal Air Force.
Me again: I like the whole idea of mottoes and badges, crest and shields. These were and are words to live by, and one can still be proud of the family motto or the business motto.
Drake Homes Inc., where we make dreams come true.